Creating iOS apps begins with clarity about the audience, the app's purpose, and the problem the initial release must address. A thorough discovery phase helps define the MVP scope, select an appropriate architecture, and steer clear of features that seem impressive on paper but don’t enhance actual usage.

With the base in place, attention moves to how the interface behaves, performance, and reliability across iPhone generations and iOS versions. Uniform navigation, robust state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling after the App Store release.